Marketing Hip-Hop Online

[As seen on Craigslist]

Aspiring R&B singer/rapper needs an entourage to help with entrances and ‘causing a scene’

- Experience in dance a plus
- Male and female accepted
- Attire will be provided
- Aspiring singers and actors need not apply (not looking for competition)
- Positive outlook a MUST
- Thirst for danger also a major plus
- Must work Nights and Weekends

This is not your normal job! applicants must be SERIOUS about being part of something bigger than themself (my posse)!

The light of heart need not apply!

Please include qualifications and picture imbedded in the e-mail ATTACHMENTS WILL NOT BE OPENED!

* Location: (NYC)
* it’s NOT ok to contact this poster with services or other commercial interests
* Compensation: $50

I don’t know about you, but my thirst for danger is worth at least $75. Then again, attire is included. (Luckily I don’t sing.)

As twitterer and ad-discoverer @cyberprvideo so eloquently stated, “Is this what hip hop/r&b have come to??”

Let’s play devil’s advocate. What could you hope to accomplish here? You invite a bunch of strangers, with the implication that you want to “cause a scene” upon entering an establishment. They need to thirst for danger, AND know how to dance… Could this mean you want this entourage to:

• A) Break out into a choreographed dance fight as soon as you enter the club, a la West Side Story, or Beat It?
• B) Immediately punch the first people they see?
• C) Grope and fondle the “artist” throughout the night in an attempt to prove how irresistible he/she is?
• D) Break out into a choreographed game of Duck, Duck, Grey, Goose?

Ah, but where does the thirst for danger come in? Must be closer to ‘B’.

If you have to pay people to act like you are worth entouraging, you might want to reconsider things.

And what exactly, would “qualify” someone to do this sort of thing? Would someone have to….

Oh, forget the commentary, this is just plain silly.

Advice? Well, probably wise if you actually become worthy of a real group of friends/fans/groupies who will a) do this for free, b) be sincere, c) won’t do anything that will go TOO far, for fear of hurting your image.

The … ingenuity of the … request… is… interesting. But it sounds like a very unplanned plan that could easily backfire, or worse yet, succeed, until exposed, and then implode.

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