Are Hip-Hop sites starting to overtake magazines?
February 4, 2009 • Business Practices, Corporate, Websites • Comments
Vibe Magazine
According to Gawker (via ByronCrawford via NicoleBitchie), Vibe Magazine may be in financial trouble.
This, of course, is not surprising in the grand scheme of things, economy, publishing biz, etc.
But a commenter on the Gawker story had a very interesting viewpoint.
Chartreuse says:
Here’s the deal.
The audience who would read VIBE are all on the internet reading sites like Allhiphop.com, worldstarhiphop.com, NecoleBitchie.com and the like.
Their online execution has been awful.
Well, that actually makes a lot of sense. We see others in the online hip-hop world discussing whether blogs/sites are preferred over magazines these days, and in general, advertising dollars continue to drain from print and heading online, which can quicken the demise of print properties (and hip-hop sites do seem to be increasing their viability, and advertisers seem to notice… Check NahRight’s recent Mickey D’s ad takeover!). Could this increase in e-street-cred that these sites and blogs are receiving help put the nail in the coffin for Vibe, The Source, XXL, and the like?
