Marketing Hip-Hop Online

These girls are actually not hip hop, but the theory is the same. Their name is Kemistrie. Not Chemistry. Not even Khemistry or Kemistry. It’s Kemistrie. Here’s why I think that is bad.

I find that often, I hear about a new group or artist by name, and interested, I attempt to go to their website, or Google them. Sometimes, I run into the problem where I don’t know how to spell their name. This happens a lot in hip hop, due to the (over)use of intentionally misspelled names.

You know. Cuz it’s cooler.

But what happens, in my case anyway, if after a few tries, I can’t find them, I forget it and move on.

Think about this when you choose the name or moniker you go by these days. Remember that this is an internet/search/Google world we live in, especially as entertainers trying to make a mark. And while Google’s oracle-like genius will “suggest” what you might have meant, their clairvoyance is helped by there being a lot of entries online with something near to what you typed in. If you are very new, or there are websites with even more closely matching spelling, you won’t come up.

And then eye myte mis yor intyre webb syte, wich wuld suk four yu.

We briefly mentioned this in a prior post, but it REALLY bears repeating.

Name. Your. Tracks. Learn about ID3 tagging. Do it now. Please.

If I get your song emailed, or I download it from a filesharing site, or I rip it from your mixtape, and the name of the track is something like, “Track 03″, I am not going to listen to it. At all. Ever.

You are asking people (not just me but ANY person) to take 3+ minutes out of their life to listen to the result your craft. To wade through 43,589,348,689,464,032 other songs at their fingertips at any given moment. To spend 3+ less minutes with their child/loved one/job, and you are too lazy/careless/amateur-minded/uninterested to actually somehow attach the name of your song to the file?

Not to mention of course, that if your song was to wind up in the hand/computer/iPod of someone who could actually make some kind of positive impact on your fledgling rap career, and this was all they had to track you down, guess what wouldn’t be your ticket to potential stardom?

Track 03.

UPDATE: Look! Someone agrees, and even gives some advice to help! It’s your lucky day.

As seen on Craigslist (NYC):

HIP HOP WEBSITE/BLOG MANGR NEEDED (Midtown)

Good Day,

Popular Website That Has a strong presence in the hip hop community is looking for someone to come in & help establish the corporate aspect of things to the website.

We I say help establish corporate aspect, I mean get clients for advertising on the site, do follow ups, close the deals etc.. Help form structure for the organization,

We had to strike while the iron is hot. And now is the time. Our alexa/quantcast numbers are strong. And now it’s time to profit. It’s A Hip Hop Community website with over 50, 000 members.

This is a commission based job.

Please Just don’t send resumes. Please Tell us something unique and different about you. And why you’d be perfect for this opportunity?
Also please send your myspace,facebook pages etc.. you must be knowledgeable of social networks as well

**PLEASE INCLUDE EVERYTHING, WE ASKED, IF YOU CAN’T FOLLOW DIRECTIONS. THIS OPPORTUNITY IS NOT FOR YOU**

Hmm.

Well, it’s a badly written ad, so a bad first impression. I’m not sure that the kind of talent they need will be willing to come work for what appears to be an amateurish site, and for “commission only” on top of that.

Several issues.

But I understand, start-ups and such, no capital to invest in talent, etc. Ok, but…

You represent a blog, an online PUBLICATION! I’m sorry to be so blunt, but the writing in this posting is horrendous! Is anyone who is remotely talented or ambitious enough to want to try a commission-only sales job, taking you seriously, based on that posting?

Advice: Look, even if someone does respond, in order to attract top talent, your company must represent itself better. If this post in any way represents the company, or the content, would anyone looking think you had a product worth trying to sell ads for? Maybe you do, I can’t fully call it unless I know the site we’re talking about, but if you want someone who can attract and close deals, function competently in the social media space, all of this for commission, good luck. It sounds like you are underestimating what it means to succeed in such a saturated and competitive online media world. If major media entities can’t get it right, what makes you think you’ll find a savior for commission-only, who will only be able to work on social media endeavors while selling and closing deals?

It’s clear that you do need some corporate up in there, but I just seriously wonder what kind of talent you will attract with that ad.

I love a hip-hop underdog, but guys, your posting just screams “we have no money, and maybe a crappy product.” Which again, may not be the case. 50,000 members is not too shabby a number! But remember, presentation, representation of your brand, at all times, even when posting anonymously, is a Commandment. And to attract someone who might be respectable enough to make things happen for you, you could stand to look a little more respectable yourselves.

But that’s ok. You admit you need some help. That’s cool. But then being a little salty with the “follow directions” comment, really isn’t necessary. Anyone worthwhile who was to come in and bring a little “corporate” up in that piece, really shouldn’t be taking directions from you in the first place.

I mean correct me if I am wrong. You’re asking for a business development, sales, social media maven, to help establish the corporate structure you are lacking, to do it for free commission, and to be ready to only follow your direction.

Personally, I’d require base salary or project based-compensation, as well as creative control, to perform any of the tasks you are asking for, as I am a professional who gets paid to do such things. So I’ll pass on replying to this opportunity, but I wish nothing but the best to you and your endeavors, and anyone who does join your movement.

Your organization could probably benefit highly from a successful corporate mangr like myself, but as it stands, since I totally didn’t follow directions, this opportunity is clearly not for me.

Jadakiss in Letter to B.I.G.

According to Gawker.com, not only is Coogi aware of the affinity the late Brooklyn rhyme God had for it’s sweaters, they used this connection to their advantage by compensating Jadakiss for the brand-drop in his tribute song “Letter to B.I.G.”

As we have seen in movies and TV, there has been a huge increase in product placement in recent years, the act of integrating a product or brand within actual programming. This practice has been rising exponentially in TV in particular to combat TiVo-like recording, where one can fast-forward through commercials.

As evidenced by Forever, the Chris-Brown-sings-a-four-minute-jingle-disguised-as-a-hit-single deal last year, this practice is increasingly finding its way into the music business as well.

Questions:

1. Is this kind of arranged, corporate-sponsored lyrics going to backfire at some point, as even the most naive-minded of audience members realizes they are constantly being duped and that there may be no “real” music anymore?
2. Should Jadakiss be “called out” for accepting corporate dollars in a song supposedly dedicated to a deceased friend (assuming the rumor is true)?.

As a personal commentary: Between this, and the Vince-McMahon’ing of hip-hop, I am getting very, very disillusioned by the music business, very, very quickly. Even more than before. And before was a lot.

Interestingly, MTV News quotes Jadakiss as crediting “stylist Groovey Lew (Groovey is also credited with giving B.I.G. his first Coogi sweater) for coming up with the idea”, that the idea for the song initially struck Jadakiss as “corny”, but that in the end resulted in a song where, “it’s nothing fabricated on there. It’s gotta be all real on there. Everything was personal.”

Now I think Jada is probably one of the top-5 lyricists out there, and I respect his work and work ethic, but as the Gawker post so eloquently said, “Maybe save the product placement for normal, non-memorial-to-my-deceased-friend songs?”

After receiving this unsolicited tweet:

Bigstevegee Bang it out my dude!! Black Rob – Jumpin’ Like Whoa http://www.zshare.net/audio…

and noticing that Bigstevegee’s last 20 tweets were pretty much the same thing to 20 different people, I tweeted:

Manny Faces Dear Music Promoters: Spam is for email accounts, not Twitter. Spam me there. Here, it’s like jumping into a conversation. Rude.

I got a couple of replies, giving me e-dap:

djdimepiece @MannyFaces LOL, I soooooo concur! PLEASE RETWEET!
shawtyslim @MannyFaces amen to that… Twitter is like the “last place we got left”. If this turns into myspace, I’m giving up
WILLIAMGONE @MannyFaces good point! stop it vlad!!!

(LOL @ that last one). So, I’m not alone.

I wasn’t targeting Vlad obviously, but @Bigstevegee, a DJ/mash-upper/remixer apparantly down with AV8 records, the “are-they-still-around?” label that releases white-labelish singles, remixes, extended party breaks and such.

Now, a “reply” normally implies that you are “replying” to something I wrote in general, or wrote directed at you. Big Steve Gee apparently disagrees, and decided to t-spam not only me, but a slew of tweeple with variations of the same message (see image below).

Bigstevegee, we may even have communicated in the past, and my apologies if I don’t recall you off-hand. But I too am a remixer/producer cat (www.mannyfaces.com). I think most would say I’m pretty nice, skills and marketing-wise, and as such, I have had nearly 2,000,000 downloads of my remixes, got thousands of MySpace friends and email list recipients, and most importantly to this issue, more than 7x the amount of followers on Twitter than you do. I occasionally tweet links to my remixes and blog posts, etc., but I make SURE I tweet other interesting, relevant, irreverant, humorous and useful stuff at least 9 times out of ten. It is what has make me #5 in my region with a 99.4 score (source: TwitterGrader.com). So here’s some advice on how it works:

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Michael Steele

Michael Steele, you are a jigga-jigga-genius!

The recently elected token president of the Republican Party states that he wants to “convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings,” with a plan to implement a PR campaign to update the GOP brand that will be “avant garde” and “will surprise everyone – off the hook.”

Steele believes that “Republican” is seen only as the party of the deep-South and red states, and that to turn around their catastrophic failures in the last few years, they simply need to “reach beyond” their comfort zone, out to “urban-suburban hip-hop settings” appealing to “young people and moms” and the all-important voting bloc of “one-armed midgets” (yes, yes he did say “one-armed midgets”).

Doing so, he reasons, will show “who we are for the 21st century.”

He’s right! After all, the Republicans chose a totally unqualified and out-of-touch woman to be their VP candidate, probably simply because she is a woman, to counter the enormous effect that women voters had for the Democrats, thanks to Hilary Clinton. That candidate went on to embarrass herself and her party with her nonsensical statements to the press, proving not only her own ignorance, but the stupidity of the Republicans for putting her there in the first place, and fueling the suspicions about the ulterior motives behind her nomination.

It’s the same party that chose a totally unqualified and out-of-touch black man to be the GOP leader, probably simply because he is a black man, to counter the enormous effect that black people had for the Democrats, thanks to Barack Obama. That party leader went on to embarrass himself and his party with his nonsensical statements to the press, proving not only his own ignorance, but the stupidity of the Republicans for putting him there in the first place, fueling the suspicions about the ulterior motives behind his nomination.

Oh wait. That second one was Michael Steele. [More]

Charles Hamilton

Up and coming rap cat Charles Hamilton, a rapidly rising blip on the rap radar (sorry Elliott Wilson), known to anyone due to his very effective internet marketing prowess, stumbled a bit the other night at NY club SOBs, when he voluntarily, and largely “for fun”, challenged battle-rap veteran Serius Jones to a bit of hip-hop verbal sparring. It was widely reported amongst internet murmuring, that Hamilton lost pretty badly.

My good friend, and obviously, my Favorite White Boy, broke down his declaration of victory for Charles Hamilton that night, backed by a solid argument. Part of his reasoning:

Serius Jones is known primarily as a battle rapper.  Most heads saw him kill Jin on the mic a few years back.   This dude is comfortable in a battle going off the top.  And its not like Charles Hamilton doesn’t provide ample amounts of material to mock.  So, Serius in a battle is nothing new.  Oh, and he has an album to promote.

Charles on the other hand has been widely dismissed as a “rapper/blogger” who really shouldn’t be taken seriously as a hip-hop artist.  He wears pink and talks about air conditioners and God.  Its no small feat that this dude stepped up and went toe-to-toe with a battle vet and left standing.  And if you watch the video, he held his own.

Serius Jones

Ok, fair enough. However, I then conducted a quick, non-scientific poll. I twitter searched “Hamilton” and “Serius” and counted the responses that were more than just someone sharing a link. I counted any tweet that had an opinion. 11/11 declared that Serius “murked”, “killed”, “got in that a**”, or otherwise affirmed what I have felt is a general consensus that Hamilton lost this semi-friendly battle.

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