Mos Def Selling Album On A Shirt
June 22, 2009 • Artists, Business Practices, Questionable Marketing • Comments
GrindEFX.com notes a fairly inventive move by Mos Def, and highlights some problems with the idea.
Mos has teamed up with LNA Clothing to bring to the public the first “Original Music Tee”. The t-shirt will feature the cover of the album on the front, the track listing on the back, and a download URL on the tag.
I think this is a great idea, because not only will people be buying the album, but they will be promoting it by wearing the t-shirt in public. Free advertising is every artist and label’s dream! That is of course if people buy it, which brings me to some reservations I have about the idea.
Read the rest of the post here.
